Sunday, 24 March 2013

Assignment #3

Local TVC - Maxis

This is another creative (at least for me) TVC from Maxis. Maxis Communications Berhad is one of the mobile network operator in Malaysia and their most popular service is its prepaid brand Hotlink. This TVC promotes Hotlink where customers can enjoy instant low rates; save with calls at 38 sen/min. 

Idea: Saving, Enjoy
Concept: A group of friends were taking the 'hard way' to enter the movie hall at the cinema. They wanted to watch the movie together but maybe considering that the movie ticket price is expensive (4pax = RM40), they decided to buy only one ticket. They did save a lot (RM30!) and get to watch the movie, together, all by themselves!

International TVC - Volkswagen

A creative TVC from Volkswagen that you have no clue what this is all about until you watch it till the very end. Volkswagen (VW) is a German automobile manufacturer. FYI, Volkswagen means "people's car" in German and its current slogan is Das Auto means "The Car". This TVC promotes their 2011 car, Volkswagen Phaeton. 

Idea: Exclusive, Handmade
Concept: Showing what amazing and creative things hands can do. Our hands can make lots of remarkable things that sometimes we forget to be thankful for. In this TVC, they create beautiful hand-art by using silhouette and hands only! Things that handmade are usually exclusive and rare. Thus, that's what they try to associate the car with.

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