Sunday, 24 March 2013

Assignment #3

Local TVC - Maxis

This is another creative (at least for me) TVC from Maxis. Maxis Communications Berhad is one of the mobile network operator in Malaysia and their most popular service is its prepaid brand Hotlink. This TVC promotes Hotlink where customers can enjoy instant low rates; save with calls at 38 sen/min. 

Idea: Saving, Enjoy
Concept: A group of friends were taking the 'hard way' to enter the movie hall at the cinema. They wanted to watch the movie together but maybe considering that the movie ticket price is expensive (4pax = RM40), they decided to buy only one ticket. They did save a lot (RM30!) and get to watch the movie, together, all by themselves!

International TVC - Volkswagen

A creative TVC from Volkswagen that you have no clue what this is all about until you watch it till the very end. Volkswagen (VW) is a German automobile manufacturer. FYI, Volkswagen means "people's car" in German and its current slogan is Das Auto means "The Car". This TVC promotes their 2011 car, Volkswagen Phaeton. 

Idea: Exclusive, Handmade
Concept: Showing what amazing and creative things hands can do. Our hands can make lots of remarkable things that sometimes we forget to be thankful for. In this TVC, they create beautiful hand-art by using silhouette and hands only! Things that handmade are usually exclusive and rare. Thus, that's what they try to associate the car with.

Monday, 18 March 2013

Assignment #2

Creative Idol. Creative people that you can get inspired of. And it could be anyone!

How do you define creative people? Someone is consider as creative when...? For me, it depends on how you yourself define creative. Each one of us defines creative in our own way and explanations. Creativity is such a subjective beast.

My passion is cooking (eventhough I cook once in a blue moon. haha). I just love it and anything that related to cooking! So, my creative idol is HESTON BLUMENTHAL! I bet not many people recognize this name but if you're into F&B area, Heston is like the father of modern cooking. Taraaaa! It could be said that he is a molecular gastronomist though Heston dislikes the term because it sounds 'complicated' and 'elitist'. What on earth is molecular gastronomy?! In chef's term, it means culinary physics and experimental cuisine. In simple explanation, this cooking method involved science; chemistry, physics, in cooking.

Let me give you some info about Heston Blumenthal. He is best known for his flamboyant and creative approach to preparing food. He runs the Fat Duck which is a three Michelin Starred restaurant in Bray, Berkshire, UK. The term 'Michelin Star' is a hallmark of fine dining quality, and for Fat Duck, three stars means exceptional cuisine and worth a special journey and often extremely expensive (I would love to go there but considering that I'm still studying, jobless = 0 income, plus the cost yada yada...only time can tell).

For me, Heston Blumenthal is a creative person because he dares to 'play' or experiment with his cuisine by combining science and culinary, and that is something that not everyone can do. He shows that creativity can be applied anywhere (even in food!) and takes food to a new level. Some people may say that cooking is just chopping onion, marinating chicken, frying eggs, but it is actually more than that. Who says cooking doesn't need creativity? When you want to sell your foods or beverages during fasting season at Pasar Ramadhan. We're talking about hundreds of stall, my darling. You can sell just ordinary looking karipap, or rainbow colored of karipap that will surely attract attention and of course customers! Talking about being creative, ey.

Back to Heston's story (hehe), his cooking method required huge amount of creativity. He always said that it's not just one shot and he will get the results that he wanted, there's trial and error involved. There is no right or wrong. If you think that something or an artwork is creative, you must have explanation or reason to support it. By being creative, it does mean being different from others and Heston did it. As quoted from an interview with Heston Blumenthal,

From my point of view I’d say the biggest benefit that science has had on my cooking is my achieving consistency.  So, you have an idea, then you develop a dish and then you obviously have to get that dish onto the menu in the restaurant.  Then you have a team of people who you need to execute that dish day-in and day-out.  So the science really helps that, as you can really pinpoint steps in the recipe.  In terms of creativity I wouldn't say that science does any more than give you a few tools in the box…

Heston Blumenthal - Sound of the Sea
"Sound of the Sea"

"Flowerpot Tiramisu"

"Hansel and Gretel's edible house"

Sunday, 10 March 2013

Assignment #1

This quote is taken from Steuart Henderson Britt, Marketing Management and Administrative Action. I couldn’t agree more on what was said by him where without advertising, a business may not be successful. And what is more important and the key here is strategy! Winking at a girl in the dark…well, is not a good strategy you see, to get the girl’s attention and notice you at the same time. Same goes in doing business. Of course, the purpose of you build up a business is to generate money, to get profit and to tell the world (or the consumers) the existence of your business.

For example, you’re thinking of open up a burger stall in the area of shop lot in Section 2. Right now, there are already at least 3 burger stalls over there exclude those who sells it in the foodcourt near the shop lot, if any. You can’t just go there, start flipping burgers and expect people to come and buy your burger. Yes, sometimes there are people who eager to try ‘new burger in the block’ but the chances are slim. They already have eaten the same good ol’ burger for long period and maybe immune to that kind of burger. This is where the advertising’s roles come in. There are many kinds of advertisements nowadays; from word-of-mouths to the big signboard, TV commercials to the social networking sites. Try put up a teaser banner about ‘the new burger in town’ at the stall, post picture of your big size burger with the fillings all coming out in Facebook or Instagram, and tell them that it’s free on the opening day! For most of the time, the real burger will not going to look like what they see in advertisements. Advertisings always lie, they said. But hey, if you don’t lie, you won’t get what you want. THIS IS LIFE, MY FRIENDS!

Let’s go back to the winking at a girl in the dark situation. IF, you’re winking at the girl during day time; in the morning or in the afternoon or in a room full of lights, of course there will be people see what you’re doing. IF the people that see you then turn out to be the-girl-you’re-winking-at-friend’s…wallah, it’s a SCORE! They might realize it and might help you lead to the next step of the love story of the year. And in advertising term, the girl’s friends = the advertisers (those who helps you plan the strategy on how to get the girl, or in business situation – grab consumers’ attention about your products/services and make them aware about it and then buy it!).